There is no better way to move a person than to appeal to as many of a persons’ senses as possible. While we do recommend that you use a carefully selected air freshener at your place of business and provide quality candies to your visitors, we have yet to figure out a way to engage prospective and existing customers’ sense of taste and smell. Video is very effective, however, because it allows a person to press play while while allowing your video to captivate their sense of sight and sound. Do it wrong, however, and you will hurt your brand far more than you would have by not even having video.
You may feel that a video is not worth the investment. Well, if it is done right, there is plenty of evidence that video marketing is well worth the money. Video, is reported to increase conversion rates by as much as 80%. Not only that, studies have shown that most videos should not be more than 2.5 to 3 minutes long–reducing videography and production costs drastically. Additionally, the affordability of video cameras and level of competition has allowed many individuals to get into the field.
We encourage all of our clients to consider video at the point where we feel they are ready for it, We help our customers to develop their plans and that includes the many different tactics involved in leveraging a video once it is produced. Often video production companies will only produce your video, leaving it up to you to create visibility. We will make sure you get the most out of your video marketing investment and that your videos will resonate with your viewers. See below for a sample video we co-produced and directed with renowned videographer Mike Vitone in Las Vegas.